Low costs and the growing crowds, make the Internet an ideal medium to engage in commercial projects. But a platform like this is not in itself ensure the success of a project based on these technologies. What is needed is a planning that considers the communication of the grounds they represent the strategies and objectives of management arises. Otherwise a commercial site becomes nothing more than another 'shop online', and your potential customers will only visit the website of your company to find out the price of its offer, as well as know the supply of its competitors.